Stickybeak is a rapid consumer feedback platform that supports marketing, brand and communication professionals to remove the guesswork and ensure their new product, campaign and market launches are relevant and effective.

We are proud to support CEO Anna Henwood as she rewrites the playbook on research to make both asking for and giving consumer feedback fun. Testing a new concept is as simple as uploading items for feedback. Stickybeak takes care of selecting the right research approach and flow of questions to get actionable input from the target audience, wherever they are in the world.

Anna is backed by a formidable founding group packed with experience in PR, advertising, market research and digital software design. David Brain, David Talbot, Brody Nelson and Kyle Hickey together realised the problem to be solved: companies who want to understand their customers face a gulf between paying big dollars for traditional market research or relying on a small survey with no rigour.

We have invested and tracked their impressive growth across multiple rounds.

Stickybeak’s work with Villa Maria illustrates this perfectly. When the iconic New Zealand wine brand prepared to launch its Marlborough Sauvignon Blanc in a 200ml can, a bold first for the brand, they needed to know how UK consumers would respond to a premium wine in a new format, and fast. Using Stickybeak, Villa Maria tested its messaging and usage occasions with real UK wine drinkers, gathering actionable consumer sentiment in under 48 hours. The result: a confident, insight-backed launch into major UK retailers, with creative that resonated and drove trial.